Our Tri-Founders


Philip Kotler
S.C. Johnson & Son Professor of International Marketing
Kellogg School of Management Northwestern University

Professor Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University. Widely known as the father of modern marketing, Philip Kotler is the author of 57 books including Marketing Management, the most widely used marketing book in graduate business schools worldwide. His latest books include Marketing 3.0, Winning Global Markets, and Confronting Capitalism. He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their competitiveness. He loves Indonesia and comes to the country once every two years.


Hermawan Kartajaya
Founder & CEO of MarkPlus, Inc.

Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc., a leading marketing professional services firm in Indonesia. Very active in the marketing space, he co-founded the Asia Marketing Federation. He has written five books with Philip Kotler, including Marketing 3.0 which was translated into 23 languages globally. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of “50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.


Hooi Den Huan
Director, Nanyang Technopreneurship Center
Nanyang Technological University Singapore

Hooi Den Huan is Director of the Nanyang Technopreneurship Center, Nanyang Technological University, Singapore and an Associate Professor is in its Nanyang Business School. His Phd is from Manchester University and he is a Chartered Marketer (CIMUK), Chartered Accountant (ICAEW) and a Chartered Management Accountant (CIMA).

Together with Philip Kotler and Hermawan Kartajaya, Den co-authored three books, “Think ASEAN!,“Think New ASEAN!” and “Rethinking Marketing” (also with Sandra Liu).

Den is a Supervisor of the Asia Marketing Federation Foundation, a Babson College TETA Fellow and was a Visiting Scholar at the Sloan School of Management, MIT.

He is an advisory board member of the Times Higher Education, Times of India, Honorary Consultant, Commercial Sub-Council, CCPIT and a Vice-President of the Asian Council for Small Business.

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