ASEAN COMMUNITY 2015

Vision and Mission – Our Context and Contribution

Challenging Vision 2015:

ASEAN MARKETING 2015:
Global Standard
Regional Perspective
Local Champion

Critical Mission:

To promote the regional marketing in the ASEAN region and create ASEAN Marketers to support the ASEAN Community 2015 and the enhancement of ASEAN Brand

Our Objectives
ASEAN MARKETING 2015

GLOBAL STANDARD

• To uplift the standard of marketing professionals in the region
• To help develop a body of knowledge of art & science of marketing theory and practice

REGIONAL PERSPECTIVE

• To increase the regional network of marketing contacts
• To provide a forum for regional marketing professionals

LOCAL CHAMPION

• To promote ethical marketing practices in local countries

OUR PROGRAMMES