S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
“The World’s Foremost Expert in the Strategic Practice of Marketing” (Management Centre Europe)
One of the “50 Gurus Who Have Shaped the Future of Marketing” (Chartered Institute of Marketing-United Kingdom)
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Professor Kotler is the author of: Marketing Management: Analysis, Planning, Implementation and Control, 13th ed., the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Kotler on Marketing, and several others. He has published over one hundred articles in leading journals, several of which have received best-article awards.
Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award” (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence”. He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey. He also received the 1978 “Paul Converse Award” of the AMA, honoring his original contribution to marketing. In 1989, he received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him “Marketer of the Year”. In 2002, the “Marketing Educator of the Year” award from the Academy of Marketing Science.
Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization and international marketing.
He has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a former Member of the Board of Governors of the School of the Art Institute of Chicago and a former Member of the Advisory Board of the Drucker Foundation.
He has received honorary doctoral degrees from the Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Admininstration in Vienna, Budapest University of Economic Science and Public Administration, Academy of Economic Studies in Bucharest, National University of Kyiv Mohyla Academy in Kiev, and the Catholic University of Santo Domingo.
He has traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies on applying sound economic and marketing principles to increase their competitiveness. He has also advised governments on how to develop and position the skills and resources of their companies to compete globally.
On Kellogg: Kellogg was voted the ” Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated as the ” Best Business School for the Teaching of Marketing”. Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there.