“ASEAN Marketers will be the ones who will boost the regional economy, create synergistic efficiencies, unite ASEANists with ASEAN brands, and bring much enterprising energy to the region”
The Association of South East Asian Nations (ASEAN) countries have long been in constant co-operation politically and economically ever since the Bangkok or ASEAN Declaration of 1967. ASEAN has proved to be successful in maintaining peace and stability throughout South East Asia. This condition has enabled ASEAN member-countries to strengthen economic cooperation and regional integration.
As ASEAN was progressing fast to become an integrated economical, political and socio-cultural region, the opportunities that the ASEAN market brings seems to be too gleaming to be missed. The Philip Kotler Center for ASEAN Marketing, established in October 2005 is the pioneer and foremost authority in ASEAN Marketing. Founding on the principles and wisdom of marketing from the world’s Uber-Guru of Marketing, Philip Kotler, this center aims to promote regional marketing in the ASEAN region and create ASEAN Marketers to support the ASEAN Community 2015 and the enhancement of the ASEAN Brand.
ASEAN Marketing by ASEAN Marketers is important for the survival and growth of this region because a fragmented and dull region will not attract the foreign investments which ASEAN needs to expand. ASEAN Marketers will be the ones who will boost the regional economy, create synergistic efficiencies, unite ASEANists with ASEAN brands, and bring much enterprising energy to the region.
As such, PKCAM strives to:
- Create local champions by promoting ethical marketing in local countries.
- Instill regional perspective by increasing the regional network of marketing contacts and provide a forum for regional marketing professionals.
- Uphold global standards by uplifting the standard of marketing professionals in the region and helping to develop a body of knowledge and art and science of marketing theory and practice.