ACCELERATION OF DISPLACEMENT FROM FEATURE PHONE TO SMARTPHONE IS INCREASINGLY MASSIVE. FROM ANY USE OF SMARTPHONES, AUTOMATICALLY, EVERY MINUTE IT HAS BEEN STORING DATA IN A PLACE CALLED THE SERVER. WHEN SEEING MILLIONS OF SMARTPHONE USERS IN INDONESIA, BIG DATA BECOMES MORE INEVITABLE IN THIS DIGITAL ERA.
It was said by the President Director of PT Trikomsel Oke Tbk., Sugiono Wiyono in the CMO Club event at Mango Tree Bistro Epicentrum Walk on Wednesday (3/7) 2013 on the theme of “BIG DATA IN INDONESIA: Mobile Connectivity for Customer Loyalty”. According to him, the concept of big data in Indonesia is absolutely conducted if a brand wants to have a large number of loyal customers and continue to grow.
With big data, the brand can analyze customer data entry that is certainly very huge numbers. Not only that, the brand can also look at the behavior of such consumer. With the analysis, the brand can offer services or products such as what customers want in the future plus maintain the consumer loyalty. “Every time we use uses the smartphones, data is sent directly. And, the amount is millions. Thus the concept of big data is important,” said Sugiono.
Referring to big data, in the CMO Club event it was also shown the mechanism of practical payment that is called as alaCards. The background of this application is the extent of the penetration of smartphone that its function is increasingly sophisticated. This application makes the consumer can make payments anywhere via smartphone. Thus, consumers no longer need to carry a plastic credit or debit card. Since with alaCards application, users can purchase items through the touch in smartphone screen.
It already has more merchants, ranging from the purchasing of airline tickets and fast food. Managing Director of PT Intouch Innovate Indonesia Kendro Hendro, as the creator of this application stated that the user does not need to be worried with the payment systematic due it has been working with various banks. And in this application, users can also from checking the balance to be included in the application, seeing the various promos, social media, to fi nding a location.
It is expected that with the presence of these application on your smartphone, the use a plastic card could be reduced. For any company or merchant, everything will be easier for their consumers are gathered in one application, so that it can offer a variety of attractive promotions with more potential transactions because it is practical. In addition to large merchants, in the event of CMO, Intouch also signed an agreement with the Body Shop, Ranch Market, and Disc Tara. The goal is similar, in addition to practical, all the Body Shop, Ranch Market, and Disc Tara see that alaCards has the potential to attract more consumers.