The Jakarta CMO Club this month was held differently from usual. In collaboration with Polygon, The Jakarta CMO Club encouraged its members to enjoy fun bike held at Ecopark Ancol, North Jakarta, on July 10th. The event continued to discussion with theme “Experiential Marketing Through the Joyride”. The 37th event presented Ronny Liyanto as CEO Polygon and Hermawan Kartajaya, CEO and Founder MarkPlus Inc. Both of them also participated in fun bike which consists of 60 distinguished CMOs. They all together biked around Ecopark. We could say this activity is one of Polygon’s tricks to implement experiential marketing. Experiential marketing could be the effective way to engage customers with brands. In experiential marketing, customer’s satisfaction is made through their own experiences with products.
“Polygon has been doing experiential marketing by designing appropriate bikes that fi t to its functionality so that the customer could get the maximum benefi t. in addition, we develop the community of Polygon, Polygoners, and create a lot of events that make them feel involved and engaged with the company,” Ronny Liyanto said.
In line with the above statement, Polygon produces various advanced products with proper functions that meet customer needs. Henceforward, Polygon will be more focused on improving the quality of the products. This action also becomes their effort in supporting the development of bicycle market in Indonesia. Internationally, Polygon participates in global bike exhibition such as Eurobike Show, which will be held in August. It proves Polygon is able to stand side by side as equal to other international products considering the exhibition is for premium bikes only.
70% of PT Insera Sena production is now committed to export market. European market is the top priority of export destination. The rest is for local market under the brand of Polygon. PT Insera Sena is the corporate which manages Polygon. It is not debatable that a business in global competition applies fi rm foundation. And Polygon could carry on it by stepping on four main pillars, which are technology, quality, support and craftsmanship.
As Ronny added that Polygon will not only be improving the business strategy alone. They will be more active to take action on social care and environment as well. For instance, Polygon gives away bikes and scholarships for students. They also support going green movements together with many universities and non-governmental organizations.
At the same event, Ronny Liyanto accompanied by Hermawan Kartajaya also inaugurated the new Rodalink store, which nestled in Ecopark. Rodalink is the offi cial store of Polygon products