Marketing Strategy For “Socially Sensitive” Products: The Novartis Story

Jakarta Chief Marketing Officer Club (Jakarta CMO Club) held The Seventh Power Dinner hosted by PT Novartis Indonesia at Ceria Room, Shangri – La Hotel Jakarta on Monday, 13th October 2008. The theme of this event was “Marketing Strategy For Socially Sensitive Products : The Novartis Story”.

The presentation brought by John B Ketchum, head of Novartis Oncology Asia Pacific and Arup Pramanik, Head of Market Access Novartis Oncology Asia Pacific. This event was facilitated by President and CEO MarkPlus Inc, Hermawan Kartajaya.

More than 50 members of Jakarta CMO Club, top executives in Indonesia, attended this event such as Joe Kamdani, Chairman of Datascrip, Andy F. Noya, Hasan Aula President Director PT Nokia Indonesia, Jongkie D. Sugiarto, President Director PT. Hyundai Mobil Indonesia. This event was also attended by Honorary Guest Mr. Fauzi Bowo (Patron of Indonesian Cancer Foundation – DKI Jakarta Province) and Mrs. Tatiek Fauzi Bowo(President of Indonesian Cancer Foundation – DKI Jakarta Province)

Download Presentation Material:
Creating value through responsible business Corporate Citizenship at Novartis (820Kb | pdf )

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