Integrating Online and Offline Media Business: The Kompas Challenge

As the biggest media player in Indonesia, Kompas Gramedia (KG) has followed the business model of media. KG has integrated their online and offline media to reach more people from various segments. Web 2.0 technology has made KG as borderless media through generations and places. They have implemented New Wave Marketing principles in their business model.

Above writing was the conclusion of the Jakarta Chief Marketing Officer Club (Jakarta CMO Club) – Fourth Power Dinner on Wednesday (25/6/08) at Bentara Budaya Jakarta which was hosted by Jakob Oetama, President Commissioner of KG and Agung Adiprasetyo, CEO of KG. This event was facilitated by President and CEO of MarkPlus, Inc,Hermawan Kartajaya. This event was attended by 60 top executive in Indonesia such as Cahyana Ahmadjayadi, director general of Telecommunication and Information Technology Applications at the Communications and Information Ministry, Rinaldi Firmansyah, President Director PT Telkom, H. Untung Wiyono, Sragen Regent, H. Masfuk, SH, Lamongan Regent, Johnny Darmawan, President Director of PT Toyota Astra Motor, Erik Meijer Deputy CEO of PT Bakrie Telcom

For the readers who want to serious in following social, politic, and economic issues can find it in Kompas offline. And for them who want to find fresh and fun information can look kompas online (kompas.com). Kompas.com has strong advantage because they become a connector for the readers to interact each others.

The enthusiasm of the participant were raise when Sandra Dewi, celebrities who also the icon of kompas.com was coming.

4th-CMO-Club-1 4th-CMO-Club-2 4th-CMO-Club-3

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