“Branding, Innovation and Corporate Social Responsiblility”
Date: 3rd March, 2007
Venue: Le Meridien Hotel, Singapore
On March 3 2007, PKCAM’s two co-founders, Hermawan and Prof. Hooi gave a talk on “Branding, Innovation and Social Responsibility” to close to 200 student leaders from NTU at an informative workshop organized by AIESEC NTU.
This workshop was fully organized by NTU students who showed their capabilities and maturity in handling such a big event. Together with Assoc. Prof Wan Chew Yoong, Head of Marketing, Nanyang Business School, we gave insightful thoughts on how companies could achieve sustainable success through a combination of strong branding, continuous innovations and social responsibility.
The highlight of the workshop was the Q and A session chaired by Ms Claire Chiang who is the Senior Vice President of Retail Operations, Banyan Tree Holdings Pte Ltd and also the President of Singapore Compact.