The Philip Kotler Center for ASEAN Marketing with its aim of supporting an ASEAN-ist Marketing strategy as a formidable approach to competing in the region, staged its launch in conjunction with the ASEAN Marketing Forum 2005.Co-founded by Phillip Kotler, the world’s number one marketing authority, Hermawan Kartajaya, Asia’s leading marketing strategist and Hooi Den Huan, Associate Professor of Marketing at Nanyang Business School, Singapore, the Philip Kotler Center for ASEAN Marketing aims to promote regional marketing in the ASEAN region, while encouraging ASEAN marketers to support the ASEAN community 2020 and further enhance the ASEAN brand.
It envisions the creation of ASEAN marketing 2020, which will equip regional marketers with global standards,regional perspectives and local champions. This regional-based, non-profit-making organization is headquartered in Jakarta and aims to make this city the capital of ASEAN Marketing besides the fact that the ASEAN Seecretariat is located in Jakarta, Indonesia, as the biggest country in the region, has 40 percent of ASEAN’s population and is considered to be the anchor of ASEAN.
The center was launched by ASEAN Secretary-General Ong Keng Yong. Among the highlights of the event will be the launch of a commemorative first-day cover by Hana Suryana, the president director of Pos Indonesia, the soft launch of the book Think ASEAN! co-authored by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan , and a video link-up with Philip Kotler in Chicago. The launch of the center also features distinguished speakers from academia, government and the business world. Among this will be Lim Chong Yah, Emeritus Professor, Nanyang Technological University and one of Asia’s leading economist.
The Launch of the Philip Kotler Center for ASEAN Marketing will be followed by the inauguration of the ASEAN Marketing Forum, which will be attended by prominent marketers from across the region. The forum will provide up to-date regional market information.There was a special lunch talk by Tony Fernandes, Group CEO of AirAsia – the pride of Southeast Asia. Experts from the region’s professional marketing bodies also provided market updates on their respective countries.
- 07.30 – 08.30: Registration and Networking Coffee
- 08.30 – 08.40: Introduction to Phillip Kotler Center for ASEAN Marketing (PK-CAM)
By Hermawan Kartajaya,Co-Founder of PK-CAM and President of World Marketing Association (WMA)
- 08.40 – 09.00: The Launch of Phillip Kotler Center for ASEAN Marketing By Ong Keng yong,Secretary-General of ASEAN.
The Launch of Commemorative Cover
By Hana Sryana, President Director of Pos Indonesia
The Signing of the Official Plaque and Commemorative Cover of PK- CAM
- 09.00 -09.30: Video Linkup with Phillip Kotler: The Launch of Think ASEAN ! By McGraw Hill Asia
Chaired By Prof.Hooi den Huan,Co-Founder of PK-CAM and Vice-Dean of Nanyang Business School,Singapore
ASEAN Business Landscape Session
- 09.30 -10.30: “Indonesai Update: The Biggest Economy in ASEAN “
By HE Dr,Mari E Pagestu,Minister of rade Republic Indonesia
Chaired By Tjahjono Soerjodibroto,Chairman of World Vision Indonesai
- 10.30 -11.30: “ASEAN: The Long Road Ahead”
By Emiretus Profesor Lim Chong Yah.
Nanyang Technological University, Singapore
Chairman By Hermawan Kartajaya,Co-Founder of PK-CAM And President President of world Marketing Assosiation ( WMA)
- 11.30 – 12.30: Registration And Networking
- 12.30 – 14.30: ASEAN Power Lunch Talk
“Air Asia: The Pride Of Southeast Asia”
By Tony Fernandes,Group CEO,AisAsia
Chairman By Prof JJ Roces, President of ASIA Pacific Marketing Federation (APMF)
- 14.30 – 14.15: Presentation of world Marketing Conference
By Dr.Lackana Leelayouthayotin, President of Marketing Association of Thailand
- 14.15 – 14.30: Opening Speech
By Dr. Nick Fontanilla,President of APMF-Certified Professional Marketer Society
- 14.30 – 16.30: ASEAN Marketing Panel Session
“ASEAN Market Update: The Latest Marketing Trent in Southeast ASIA”
Dr.Aliah Hanim M Salleh, Institute of Marketing Malaysia, Donald Lim,Philipines Marketing Assosiation, KC Loh, Marketing Institute of Singapore, Dr.Lackana Leelayouthayotin, Marketing Association of Thailand, Tran Hoang, Vietnam Marketing Association, JW Junardy,Indonesia Mrketing Association,Co-Chaired By KM Yim, Hong Kong Institute of Marketing, Nishan Navaratne,Sri Langka Institute of Marketing
- 16.30 – 16.45: Conclussion by Hermawan Kartajaya, President of World Marketing Association (WMA)